When the tourist cluster representatives got together in the C2 forum, the critical issues coalesced around four strategies: Improved market focus: Improve the level of business intelligence, especially with respect to global trends, new technologies and best practices. Cluster development: The hospitality industry in Monterey County is characterized by a few large operators and hundreds of smaller members. It is essential for the many players to articulate on policy issues with a single voice and combine forces to implement joint programs. Build specialized economic infrastructure: Infrastructure covers a broad range of core services and capabilities; examples include a centralized reservation service and convenient transportation to get visitors between destinations such as the waterfront, Carmel, Laguna Seca and the National Steinbeck Center without a car. Public-private collaboration: How to spend the TOT wisely is increasingly important and ongoing source of friction between the industry and government. It is also important to develop new revenue sources.
P.O. Box 2746
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